老舗の金谷ホテル（栃木県日光市）は平成１５年から、県内２カ所にあるホテルの従業員全員がホテルの外観などの写真が入った名刺を携帯している。３０種類ある写真入り名刺を集めようとする客が続出。２つのホテルに泊まらないとすべての写真がそろわないため、宿泊者が増加した。営業企画室の倉澤順さんは「集客力アップに加え、接客機会がない従業員も名刺を持つことで社員の自覚を持つようになった」と評価している。
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